KEEP IT SIMPLE.
DESIGN BETTER.
BUILD CONNECTIONS.
There’s no clique here, no secret handshake or exclusive invitation - just bold, powerful work being done quietly and honestly. When you keep it simple, you design better and build strong connections. That’s what I thrive on - working with people and their brands who are looking to do better than build a customer base. They want to create something that inspires and endures, something you can feel, a real connection.
WHAT I DO.
Graphic Design
Brand Design
Visual Identity
Graphical Systems
Brand Strategy
Product & Packaging
Advertising & Display
Artwork & Production
HOW I DO It.
Engage.
Listen, learn and understand the goals. Connect with people and ideas to clearly define what a successful outcome of the project entails.
Strategise.
Take the understandings from the engagement process, refine a strategy and focus it to deliver design that fulfills its purpose.
Deliver.
Create powerful work that realises ambitions and builds connections.
WHO AM I?
Do you want the short version or a longer one? You don't want the really long one, trust me, although it is available on request.
SHORT //
Hasta Inc. is a one man anti-empire design agency. Born from a life in the action sports industry, it services a number of brands (in, and out of the industry) providing graphic design and illustration work for digital, print and clothing projects.
LONGER //
I go by many names to many people - not all of which are for polite company - but there is one that always symbolised more than any of the others, Hasta. From the old Cuban freedom cry 'Hasta La Victoria Siempre' [Forever Until Victory], Hasta to me meant a commitment to something until it happened, not in the hope that it might. It began as a tag for sketchbooks and occasional walls, then became a stage name and everyday moniker. Setting up Hasta Inc was a combining of personalities from an individual mind. Hasta Inc is now the flag under which I stand. Much like us all, it represents many things, not just a single idea. It is a brand and a design agency, a tribute to hard work and a commitment to independence.